In Cannes for MIPIM. It’s our market, condensed. When I headed out I thought it might be about pitching, but it’s not. It’s a chance to talk to the people who’s needs will shape our business. But we can’t do everything for everyone so the trick, I think, is to work out who to listen most closely to amongst the 20,000 voices. Getting to do this on a beach in the south of France is nice, but it doesn’t make it any easier.
Some of this information gets delivered quite formally.
Statistics on places: design, value, people, quality, crisis etc. I imagined I might be sketching the beach and the boats, but there isn’t any time.
Most of the time it’s less formal discussion: breakfasts, lunches, afternoon beers, dinners, late night pints. I’m not sure copious coffee and alcohol consumption helps with clarity but it was my first time, so I went along with it.On the plane home, I see I’m not alone in finding it exhausting.