In Cannes for MIPIM. It’s our market, condensed. When I headed out I thought it might be about pitching, but it’s not. It’s a chance to talk to the people who’s needs will shape our business. But we can’t do everything for everyone so the trick, I think, is to work out who to listen most closely to amongst the 20,000 voices. Getting to do this on a beach in the south of France is nice, but it doesn’t make it any easier.
Some of this information gets delivered quite formally.
Statistics on places: design, value, people, quality, crisis etc. I imagined I might be sketching the beach and the boats, but there isn’t any time.
Instead I’m listening to what other people think the future holds, and trying to work out who’s right.
Most of the time it’s less formal discussion: breakfasts, lunches, afternoon beers, dinners, late night pints. I’m not sure copious coffee and alcohol consumption helps with clarity but it was my first time, so I went along with it.On the plane home, I see I’m not alone in finding it exhausting.