The management of our Build-to-Rent projects will have more to do with the hospitality sector than the housing sector. We don’t want American ‘have an awesome day’ insincerity and we don’t want the tired atmosphere characterised by a solitary bar man slowly cleaning a glass and waiting for something (anything) to happen.
So I’m paying more attention to the places I like being in. Citizen M do it all well: the design, the hospitality, the buzz. No one stays here for long though. Round the corner in Let Me Eat, it’s the same faces every day. What could you do with that?